Tiny Jeans x Hollister Co.
TikTok Debut
Less than 24 hours after our first TikTok video, we gained 13k followers, 182k likes and 2.1 million views.
Hollister’s audience is Gen Z, and where does Gen Z live? TikTok. I took on the not-so-tiny task of spearheading a team of self-proclaimed hand models to create a TikTok account known as Tiny Jeans.
The catch: This was top secret. Because this was intended for practice for us to learn the app back in the summer of 2019, we didn’t affiliate Hollister as a brand with the account.
A year later, we released that Hollister was behind the verified account of more than 165k followers. Even Charli D’Amelio got to rock a pair of Tiny Jeans!
The account is still live, but stopped being active after I left.